I provide copywriting, content strategy, and creative editorial services both in-house and as a freelance consultant. Northwest-based, anywhere-minded, I work with independent businesses and entrepreneurs who are doing things their way, and need the right words to fill the page.
Erika Lynn Holistic Coaching
Erika Lynn is an energy healer, life and business coach, and empathic guide for people who are ready to find, or return to, their most joyful, harmonious lives. Her generous spirit, no-nonsense energy, and insightful communication is a powerful combination for clients ready to make real changes. Together, we created new branding, an updated website, and marketing materials and campaigns to capture her unique approach to healing and coaching.
2019 Branding guidelines & Website Redesign
The best way to invite change is to shift the energy. Before we redesigned the website to attract new clients, encourage signups, and showcase Erika’s experience, we did a series of branding exercises to define her ideal audience, set brand guidelines that aligned with her business values, and define a new business name that reflected her changing services and goals. From there, I created wireframes and content to shape the new website, available for viewing at Erika-Lynn.com.
Digital Marketing Materials
In addition to phone sessions and in-person consultations, Erika offers special yoga and energy work retreats. I wrote and designed a flyer for her 2019 and 2020 retreats, along with a series of emails, ad copy for yoga retreat directories, and a social campaign to encourage enrollment.