I provide copywriting, content strategy, and creative editorial services both in-house and as a freelance consultant. Northwest-based, anywhere-minded, I work with independent businesses and entrepreneurs who are doing things their way, and need the right words to fill the page.
Pulse
Pulse is an up-and-coming sextech startup founded by women, for everyone. Their natural lubricant formulas and automatic lube warming dispenser are some of the most innovative products in their industry, but with unique value propositions come unique challenges! Pulse is among the femtech and sextech companies encountering platforms that flag intimacy and women’s sexual health as taboo topics—a real mood-killer when it comes to marketing and messaging. I was part of the team helping Pulse find their voice, reach customers, and lead the modern conversation around sex and wellness.
Deliverables included blog articles, social media content, landing page copy, product descriptions, and print and digital campaigns with partners and sponsors.
Click to view Pulse landing page slider copy (Design by Tiny Whale)
Landing Page Redesign
Pulse needed content to test their new homepage design, which featured a sliding carousel layout. I worked with the marketing team, designers, and CEO to create new copy for the product features and benefits. After an A/B test, the slider layout proved the clear winner.
Design by Tiny Whale
Design by Tiny Whale
Digital Partnerships
Pulse partnered with Stella Spoils, a luxury product and lifestyle marketing brand, to reach millennial women looking to elevate their sex lives. This content was part of an email campaign that ran in December 2018.
Print Marketing
Designed for an entirely different audience, this ad became a printed insert for the ‘Menopause The Musical’ playbill.