Amazon Specialty Retail Stores

You know Amazon. From 2020-2022, I was the in-house copywriter on a nimble creative team that designed seasonal campaigns, physical and digital signage, and marketing assets for 50+ Amazon Books and 4-star stores across the US. As part of Amazon’s physical retail strategy, these store formats carried a highly curated selection of Amazon’s top-rated, newest, and most-talked-about products. I worked with cross-functional teams to concept campaigns, create window, wayfinding, and digital signage, establish a distinct brand identity and style guide for each format, and manage the production of customer review cards.

Creative campaigns

Concept brainstorms, copy development, creative presentations and reviews
Window signs for Amazon Books and 4-star stores
Wayfinding signage for in-store product categories and campaign features

Digital marketing assets

Email newsletters developed in partnership with digital marketing teams
Digital signage for in-store promotions and creative campaigns
Landing pages and ad copy for seasonal and evergreen campaigns

Brand and voice

Brand strategy and style guide concepting with marketing managers, creative directors, customer insights teams, and visual designers
Tagline development for Amazon 4-star brand identity
Positioning statement research and development for customer focus groups